March 2020
Crosley Record Player — “As Real As It Gets” and “Sounds Better on Vinyl” Concepts
The Ask: Choose a life-changing device and create a campaign direction that convinces others they need the item, too.
Concept One: “As Real As It Gets.” Showcase the visceral feeling you get only from listening to your favorite artists on vinyl—the feeling that they’re right there beside you, performing for you, imperfections and all.
Concept Two: “Sounds Better On Vinyl." Turns out that guy with the man bun was on to something all along; music really does sound better on vinyl.
