https://raineywrites.com/home daily 1.0 2025-04-14 https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/1587483688018-Q9J9FJUP7TZOFT1AUYX6/Toria_Rainey.jpg Home - I just like to create, creating is my favorite. That’s me on the right. https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/1587483992817-XIJI8QI5VZV7H5DG2O7D/Baby_Billie_Christmas.JPG Home - Here’s some less important information. I have a beautiful kitten named Baby Billie Christmas (that’s her on the left), I sing (sometimes in a wedding band, sometimes in another band, sometimes on Spotify), and I loooooove tattoos (I’ve got eighteen at the moment). https://raineywrites.com/contact daily 0.75 2020-05-14 https://raineywrites.com/big-yikes-404 daily 0.75 2020-05-14 https://raineywrites.com/website-copywriting daily 0.75 2025-04-14 https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/6c437be9-233a-41d7-950d-c1dffa930d8d/Screenshot+2025-04-14+at+11.15.33+AM.png Website Copywriting - Microsoft Education (2023) I wrote audience-specific landing pages for Microsoft Education, including the main Educators page and tailored versions for families, school leaders, IT admins, and beyond. The challenge was to speak to each group’s needs with clarity, warmth, and just the right amount of inspiration—making complex offerings feel approachable and relevant. I helped shape a voice that could flex across audiences without losing cohesion, turning a sprawling ecosystem into something that felt intuitive and human. https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/40016447-d6fb-4e07-8c0d-aa26d0d71436/Screenshot+2025-04-14+at+11.17.44+AM.png Website Copywriting - Simpli.fi (2022) I wrote the full website for Simpli.fi, a demand-side platform with complex tech and a wide range of buyers. My goal was to make it all feel simple, sharp, and genuinely useful—translating dense, B2B language into clear messaging that still carried authority. From product pages to brand voice, I helped shape a site that feels confident without being cold, and approachable without dumbing anything down. https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/1643322865196-D4SEHOK542XVS2KHPS79/Screen+Shot+2022-01-27+at+5.32.35+PM.png Website Copywriting - Gold Alliance (2021) When I first began this project, I admittedly knew absolutely nothing about investing in precious metals. But after working closely alongside the Gold Alliance CEO and CMO, I learned quite a bit and churned out this site right on target with my 40-hour copy budget. https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/1643322611844-VY8XHHRFY9SKXDZWXBM8/Screen+Shot+2022-01-27+at+5.29.46+PM.png Website Copywriting - ABC Academy (2021) This project was one I took over from a previous coworker, which entailed roughly 70 hours of copywriting and lots of stakeholder interviews with the ABC Academy team. I loved getting to know the values and philosophy that this day care in Jackson, Michigan, and had a blast helping bring their vision to life. https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/1643322456549-7YLS43SHPYUMDLCR9X55/Screen+Shot+2022-01-27+at+5.25.06+PM.png Website Copywriting - Element Snacks (2020) As the sole copywriter on this project, I had a lot of fun coming up with enticing and mouth-watering ways to describe these chocolate-covered rice cakes. And yes, I did get to try them. They’re yummy. https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/1643322022314-0TQOM9P6GFWGY8KEI3E4/Screen+Shot+2022-01-27+at+5.15.29+PM.png Website Copywriting - Camp Kingswood (2020) As one of my first projects with 829 Studios, I wrote the copy for the Camp Kingswood website, including headers, CTAs, body copy, and more. By working alongside a strategist and a designer, I was able to venture into the world of web copywriting with a fun project that turned out wonderfully. https://raineywrites.com/campaign-work daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/a9007f12-6df3-4545-ba9d-82311d4bb34a/Screenshot+2025-05-08+at+12.23.18+PM.png Campaign Work - ETS (2024) ETS — the world’s largest educational testing organization — was ready for a reinvention. I joined the rebrand effort to help shift their voice from institutional to inspirational, writing foundational brand copy that spoke to a more modern mission: enabling future readiness for learners worldwide. For ETS and its flagship exam, TOEFL, I helped bring clarity, confidence, and warmth to a historically bureaucratic tone. I crafted messaging that made testing feel like a tool, not a barrier—and positioned both brands as bold, human, and forward-thinking. From strategic headlines to spec campaigns and social, I helped prove that even the most legacy-rich brands can speak like they’re built for what's next. https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/9ee9a0b3-81b3-48a4-9eb9-fb7ecf7fcdbd/CE_EarthDay2023_003.jpg Campaign Work - Con Edison (2023) In spring 2023, I partnered with Con Edison to bring their clean energy campaign to life through a multi-channel campaign tied to Earth Day. I wrote audio scripts and community-driven stories for an immersive outdoor sound booth installation in Union Square Park—part of an experiential exhibit designed to spotlight local voices and make Con Ed’s clean energy commitment feel personal, tangible, and hopeful. Alongside the experiential work, I developed campaign ads across digital, social, and print, helping translate complex topics like solar, heat pumps, and grid reliability into clear, compelling headlines. Whether passersby were hearing stories in a park or seeing an ad in their Sunday paper, the voice was warm, trustworthy, and grounded in community impact. https://raineywrites.com/longformpieces daily 0.75 2025-05-08 https://raineywrites.com/longformpieces/new-dean monthly 0.5 2020-05-08 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg Longform Pieces - Questrom's New Dean - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg Longform Pieces - Questrom's New Dean - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg Longform Pieces - Questrom's New Dean - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://raineywrites.com/longformpieces/ceo-sparkle monthly 0.5 2020-05-04 https://raineywrites.com/longformpieces/positive-energy monthly 0.5 2020-04-16 https://raineywrites.com/longformpieces/should-business-and-politics-mix monthly 0.5 2020-05-08 https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/1588956715890-2GEDXK7EME5SJPD9N13H/Screen+Shot+2020-05-08+at+12.50.09+PM.png Longform Pieces - Should Business and Politics Mix? *While this edition of the magazine was never officially printed, here’s how it looked in layout (AD: Lee Caulfield). https://raineywrites.com/longformpieces/career-building-in-the-time-of-coronavirus monthly 0.5 2020-05-04 https://raineywrites.com/longformpieces/big-tech-feature monthly 0.5 2020-05-08 https://images.squarespace-cdn.com/content/v1/5e20a5dc266cf04f4c016128/1588956864523-DXXCQG87XN42HDR4V48J/MagCoverStory.jpg Longform Pieces - Is It Time to Break Up Big Tech? - This story was the cover of the Fall 2019 Edition of Questrom Magazine. AD/Illustrations: Lee Caulfield